Top Image

Display Options

NOTE: To use the advanced features of this site you need javascript turned on.

BIDCO MERCHANDISING PDF Print E-mail

MANAGING BIDCO MERCHANDISING COUNTRYWIDE 

Top Image Ltd received the BIDCO merchandising contract on the 15th September 2006, and have successfully merchandised BIDCO products for the last 3 years. Our motto being ‘’THE REALITY IS AT THE GEMBA’’ we  have been able to deliver and retain the contract to date. Our major KPI's in merchandising includes:

 

GROWTH IN SALES

  • By Pushing and promoting sales against competitors
  • Increase order booking in all outlets

 

MINIMIZE OUT OF STOCK OCCURANCES

  • Checking insufficient stock out and pricing
  • Following up on orders and making sure that deliveries are done on time

 

EXPIRIES

  • Check on expiry and work a plan on how to handle them

 

SOLIDIFY SUPPLIER CONSUMER RELATIONSHIP

  • Through establishing a good rapport

 

PROMOTIONS

  • By developing promotional ideas for approval and implementation

 

CONSUMER UNDERSTANDING

  • Market knowledge and perception

 

POSITIVE BRAND POSITIONING

  • Through educating both trade and consumers on product knowledge

 

VISIBLE BRAND PRESENCE

  • Avail Bidco brands in the market, cleaning and placing them at strategic eye level buy level
  • Achieve and maintain good display and gather market information

 

OTHERS

  • To catch both planned and impulse purchases
  • To build a strong shelf layout